Results

What good property
marketing actually
delivers.

These figures reflect what structured, data-led property marketing typically achieves across paid advertising, SEO, and web. They're based on industry benchmarks and the kinds of results well-executed campaigns consistently produce.

About these figures

Figures shown are indicative benchmarks based on industry data for property sector campaigns. Results vary by scheme type, budget, location, and market conditions. We'll set realistic targets for your project at the outset.

40–80Qualified enquiries per monthPaid advertising, active campaign
3.5×Average return on ad spendProperty paid media benchmark
60%Reduction in cost per leadvs. unoptimised campaigns
6moTo meaningful SEO tractionProperty-led keyword strategy
By Channel

Typical performance
across each discipline.

Demand generation for property
Paid Advertising

Demand generation for property

Targeted paid campaigns across Meta and Google, built to drive qualified enquiries for off-plan, residential, and investment-led schemes.

Cost per qualified lead£35–£90typical range
Enquiries per month40–80active campaign
Lead-to-viewing rate15–25%
Campaign optimisationWeekly
Long-term visibility & demand
SEO

Long-term visibility & demand

Search strategies built around how buyers and investors actually search — capturing intent-led traffic that paid campaigns can't always reach.

Organic traffic growth3–5×within 12 months
Time to page-one rankings4–9 months
Cost per organic lead£15–£45long-term avg
Content & technical auditsQuarterly
Websites that convert, not just look good
Website Design & Build

Websites that convert, not just look good

Clean, conversion-focused websites built for property businesses — designed around paid traffic, SEO, and trust-building for buyers and investors.

Enquiry conversion rate3–6%of site visitors
Avg. bounce rate reduction25–40%
Page speed score90+Google target
Mobile-first builds100%
Benchmarks

What good looks like
for property campaigns.

Click-through rate (Google)4–8%industry avg: 2%
Meta lead form completion10–18%industry avg: 6%
Cost per click (property)£1.20–£3.50varies by location
Campaign ramp-up period2–4 weeksto optimised performance
Domain authority growth+15–30 ptsover 12 months
Landing page conversion4–7%paid traffic target
Email open rate (nurture)28–38%property sector avg: 21%
Avg. enquiry-to-reservation8–15%well-qualified leads
Reporting

You'll always know
exactly what's working.

Every campaign is tracked against agreed KPIs from day one. We report on what matters — enquiry quality, cost per lead, and conversion — not vanity metrics.

01

Monthly performance report

Full breakdown of spend, leads, cost per enquiry, and channel performance — with clear commentary and recommended actions.

02

Live dashboard access

Real-time visibility into campaign performance whenever you need it — no waiting for end-of-month reports.

03

Enquiry quality scoring

We track lead-to-viewing and lead-to-reservation rates — because the number of enquiries only matters if they convert.

04

Quarterly strategy review

A structured review of what's performing, what's changed in the market, and where budget should be shifted next quarter.

Building architecture
Contact Us

Want to see what
this looks like for
your scheme?

Arrow Right

We'll put together a realistic performance forecast for your project — based on your scheme type, location, audience, and budget. No obligation, no fluff.