Straightforward fees.
Nothing hidden.
Every service, across every tier.
We blend six disciplines into every engagement — the combination and depth varies by tier. No channel is treated in isolation.
Branding & Identity
Scheme naming, visual identity, tone of voice, and brand guidelines
Paid Advertising
Meta and Google campaigns built around your scheme, audience, and sales targets
SEO
Technical SEO, content strategy, and keyword architecture for property search
AEO
Answer engine optimisation — built for AI-powered search and featured snippets
Lead Generation
Landing page design & build, ad creative, and form optimisation for enquiry capture
CRM & Automation
Lead tracking, nurture flows, and automated follow-up sequences for your sales team
Three tiers. One approach.
Fixed monthly retainers — your fee doesn't change when your ad spend does. Scale your budget with confidence, not anxiety about management costs climbing with it.
Foundation
Paid advertising & lead generation
per month + ad spend
This is for you if..
You're launching your first scheme and need qualified enquiries fast- You have a clear scheme and audience but no marketing infrastructure in place
- You want to test paid advertising before committing to a bigger budget
- Your ad spend is £5,000–£10,000 per month
Paid Advertising
Meta + Google (one channel)- Campaign setup, structure & management
- Ongoing optimisation & bid management
- Audience research & segmentation
Creative & Lead Gen
- Ad copywriting
- Ad creative design — static formats
- Landing page design & build (1 page)
- Ad creative design - video formats
- Ongoing landing page optimisation
SEO & Visibility
- SEO strategy & implementation
- AEO (answer engine optimisation)
Branding & Identity
- Scheme branding & visual identity
- Lead nurture flows
CRM & Automation
- CRM setup & lead tracking
- Automated nurture flows
Reporting & Support
- Monthly performance report
- Monthly 1-to-1 call
- Fortnightly 1-to-1
- Dedicated account manager
Recommended ad spend:
£5,000–£10,000 / month — paid directly to Meta or Google
Growth
Full-funnel marketing with SEO, CRM & branding
per month + ad spend
This is for you if..
- You're running multiple schemes or phases and need coordinated marketing
- You want paid ads supported by SEO and a brand presence that holds up
- You need your enquiries tracked, managed, and followed up systematically
- Your ad spend is £10,000–£25,000 per month
Paid Advertising
- Meta + Google (both channels)
- Campaign setup, structure & management
- Advanced audience segmentation & A/B testing
- Ongoing optimisation & bid management
Creative & Lead Gen
- Ad copywriting
- Ad creative design — static & animated
- Short-form video
- Landing page design & build (up to 2)
- Ongoing landing page optimisation
SEO & Visibility
- SEO strategy, technical & contentNEW
- AEO (answer engine optimisation)
Branding & identity
- Scheme branding & visual identityNEW
CRM & automation
- CRM setup & lead trackingNEW
- Automated nurture flows
Reporting & Communication
- Monthly performance report
- Fortnightly 1-to-1
- Weekly 1-to-1
- Dedicated account manager
Recommended ad spend:
£10,000–£25,000 / month — paid directly to Meta or Google
Scale
Senior-led, full service across multiple schemes
per month + ad spend
This is for you if..
- You're managing multiple active schemes and need everything joined up
- You need AI-search visibility as well as traditional SEO — your buyers research online
- You want fully automated lead nurture so no enquiry falls through the cracks
- Your ad spend is £25,000+ per month
Paid Advertising
- Meta + Google across multiple schemes
- Campaign setup, structure & management
- Advanced segmentation, testing & retargeting
- Ongoing optimisation & bid management
Creative & Lead Gen
- Ad copywriting
- Ad creative design (static & animated)
- Short-form video
- Landing page design & build(unlimited)
- Ongoing CRO & optimisation
SEO & Visibility
- SEO strategy, technical & content
- AEO (answer engine optimisation)NEW
Branding & identity
- Scheme branding, identity & guidelines
CRM & Automation
- CRM setup, lead tracking & attribution
- Automated nurture flowsNEW
Reporting & Communication
- Weekly performance report
- Weekly 1-to-1 call
- Dedicated account director
- Quarterly strategy review
Recommended ad spend:
£25,000+ / month — paid directly to Meta or Google
All retainers are monthly and invoiced in advance. Ad spend is paid directly to Meta or Google — you hold the accounts and have full visibility at all times. Minimum 3-month commitment. No setup fees.Services marked NEW reflect expanded disciplines beyond paid advertising.
Not sure which tier fits? Build your own.
Pick exactly what you need, tell us your budget, and we'll come back with a bespoke quote. No obligation — just a clear number based on your scheme.
Select the services you need
Paid Advertising
Meta and Google campaigns — setup, management and optimisation
Ad Copy & Creative Design
Copywriting, static, animated and short-form video ad formats
Landing Page Design & Build
Conversion-focused campaign pages matched to your ad creative
Branding & Identity
Scheme naming, visual identity, tone of voice and brand guidelines
SEO
Technical SEO, content strategy and keyword architecture for property
AEO (AI Search Visibility)
Answer engine optimisation for AI-powered search and featured snippets
CRM & Automation
Lead tracking, nurture flows and automated follow-up sequences
Website Design & Build
Full property website — designed for conversion, SEO and paid traffic
Print & Brochure Design
Sales brochures, investment prospectuses and scheme collateral suites
Monthly Ad Budget
We'll review your selection and come back with a clear, itemised proposal within one business day.
What Blueprint does differently.
Most property marketing agencies charge more, include less, and make it harder to understand what you're actually paying for. Here's the difference.
| What you'd want to know | Most Agencies | Blueprint |
|---|---|---|
| Published pricing | No | Yes |
| Fee structure | Flat 20% of spend | Fixed retainer — fee doesn't grow with spend |
| Ad spend paid direct to platforms | Often retained up | Always direct — you hold the accounts |
| Ad copywriting included | Charged separately | Included on all tiers |
| Ad creative design included | Charged separately | Included on all tiers |
| Landing page design included | Rarely | Included on all tiers |
| CRM setup included | Rarely | Growth & Scale tiers |
| Regular 1-to-1 calls | Monthly at best | Monthly to weekly depending on tier |
| Property sector only | Generalist | 100% exclusively property |
| Minimum commitment | Often 12 months | 3 months |
| Setup fees | Common | None |
Everything you'd want to know.
If there's something not covered here, ask us directly. We'd rather answer an awkward question upfront than have it become a problem later.
Not sure which
tier is right
for you?
Tell us about your scheme, your audience, and what you're trying to achieve — and we'll tell you honestly which tier makes sense and what a realistic budget looks like for your project.